“Silandara’s expertise and professionalism are critical to the success of RIT’s public relations strategies in the digital era. She is a clear and creative communicator with a knack for taking routine stories and conveying them with a fresh and lively perspective. She is always a pleasure to work with.”-- Paul Stella, Director of University News, Rochester Institute of Technology
Web Site Design Services
To be taken seriously, every business needs a website. It's the shortest distance between a customer and your product or service (you're here on this site, after all). No waiting on hold to talk to a customer service representative. No wondering if your brochure has the latest information.
A good site meets the needs of your potential clients – whether it's just a store location or complete online ordering. I’ll help you figure out who and what that is, producing a cohesive site that represents your company and satisfies your visitors.
Earthscribe takes care of it all:
- blogging: creation, training and consulting
- podcasting, social networking and other emerging technologies consulting
- website design and creation
- website maintenance and administration
- website training (so you can update your own site!)
- web statistics tracking and analysis
Blogging:
Web logs aren't a fad. They're a stellar way to connect with your customers, put a human face on your company and build relationships that you otherwise wouldn't be able to. Being part of the blogosphere also lets you get a say in the conversation that people are already having about you. I can help you understand blogs, the people who read and write them, and why your company should.
Podcasting, social networking and other emerging technologies:
Feeling left behind in the fast-paced world of the Web? There are lots of ways to reach your target audience - it just takes imagination and an understanding of the Web's emerging technologies. With a decade of professional experience in Internet technologies, I can help you get (and stay) up-to-speed on the changing online landscape.
Website design:
Earthscribe can design a website that expresses your vision in top form. Need copy? I'll write it. Not sure what you need from a website or what audience you're trying to reach? I'll work with you from the planning stage through the finishing touches.
Website maintenance and administration:
Keep it fresh. Whether it's your monthly calendar, new product offerings, informational literature, press releases or board of directors, your web site needs to be updated. It also needs someone to take the lead in maintaining your mailing lists, e-mail accounts, domain registration and renewal. I can do that for you.
Website training:
If you want to be in charge of updating your website, I can teach you how. From understanding the basics of HTML and web programming to be able to make simple updates to gaining an in-depth knowledge in how websites work, I'll teach you what you need to know in a patient, understandable way. No matter the job description I've actually had, I've always been the office "techie," bringing bosses and co-workers alike up-to-speed on new technology and computer programs.
Website statistics tracking and analysis:
Having a website is great. But knowing who's visiting and what they're looking for lets you hone your website to really provide what your audience needs. That's hard to do if you're not looking at - and understanding - who's visiting. I can provide you website statistic reports that are meaningful and that you understand.
