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RIT University News Print E-mail

As a News & Web specialist at Rochester Institute of Technology's University News department, I wrote several hundred press releases on a breadth of topics -- from the very technical and scientific (the environmental impact of remanufactured products) to the gloriously entertaining (speakers and musical groups such as Robert Redford, Magic Johnson and the Drop Kick Murphys). I also worked on media campaigns and created dozens of press kits.

Media campaigns

  • Coast-to-Coast cross-country run
    In December 2004, in honor of RIT's 175th anniversary, a group of RIT students set out to beat the record that a previous group of runners set 25 years prior. The run started at the Pacific Coast in Southern California and ended at the Atlantic near Washington, D.C. During the run, someone was always running, with the rest of the group watching or resting in an RV that followed the route.

    To provide publicity for this event, I coordinated and sent out press releases to more than 190 news outlets along the way, giving them the approximate date and time that the runners would come through their town. Press releases were also sent to local media and each of the runner's hometown newspaper. This resulted in dozens of articles in papers and bright spots on TV news across the country.


Press kits

  • Gordon Field House and Activities Center
    The groundbreaking for the Gordon Field House and Activities Center, a state-of-the-art facility, drew all the Rochester media. Press kits included background information on the field house, it's construction, an interactive DVD with artist renderings and floor plans and biographies of the major players in its inception and funding.

    Along with follow-up press releases on the field house's progress and grand opening, this resulted in continued coverage, highlighting one of RIT's newest buildings, over a several year period (from the groundbreaking in Sept 2002 to its opening in Sept 2004).
 

Press Releases

Below are a small sampling of the press releases I wrote at RIT. These press releases generated an enormous amount of publicity for RIT in local, regional and national media.